SaleAs an author you want to get your books in as many readers’ hands as possible. While it would be nice for books to fly off the shelves as soon as we make them available, it’s doubtful that it will happen that way. You can never forget that there is a business behind being a successful author. You have to promote and engage with your target market as often as possible.

Taking on speaking engagements is an opportunity to promote and engage with readers. If you are the author of non-fiction, you definitely should seek opportunities to speak on the topic of your book. You should market yourself as an expert, whether it’s by life experience or learned experience. Fiction writers have to be a bit more creative, but as long as you know the message behind your story then you too have a topic on which you can speak. For instance, in my book Bastard, my main character has an estranged relationship with her father.  Out of this can become speeches on overcoming daddy issues, or the effects of estranged father/daughter relationships.  There are other topics in which I could pull something to speak about from the same book, like false prophets leading the church, staying in a bad marriage, etc.  Whatever topic you choose make sure you are able to speak knowledgeably about it.

Getting out and speaking is a good way to engage for those authors who are willing to do so. Either seek opportunities to speak on your area of expertise or create that opportunity with an event of your own. If you are offered an unpaid opportunity to speak, ask if you are able to have a sign-up sheet and sell your book at the event. If you are like me and throwing events are not your forte, definitely hire someone who can put it together with you. I don’t say for you, because at the end of the day it’s your event and you definitely want to be involved and ensure the event represents your brand.

Click here for a free copy of my Write & Self-publish chart. It provides the high-level steps you need to write and self-publish your book. I’m currently blogging my way through each step to provide more detail. I invite you to comment and ask any questions you may have on writing and self-publishing your book.

I have written and published six novels.  My latest book entitled Life on Fire, co-written with my sister Karen D. Bradley, was released in June 2015If you are new to writing a book or self-publishing and want to follow along as I share what I’ve learned, either subscribe to receive my blog posts at www.jenettambradley.com or request to be added to my  group on Facebook, JB’s Writers Studio where the links to the posts will be shared. The group will also be a place for members to ask questions and share information.

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