PromoteLong before your book is published you should reach out and engage with your target market. You want to get as many as possible in your target market aware of you and the book you are working on. Not only do you want to make them aware, you want to get them to anticipate the release of your book. Better still you want them to start talking, tweeting, and sharing about your book.

To do this social media is a great platform to find your target market and engage them. This requires patience. You might have to try different platforms to find the people who will engage with you. It may take time to learn how to get them to engage. What works on one platform, might not work on another.

You also should build relationship with people with a large following of those in your target market. Whether they are bloggers, avid readers, book clubs, or in the business of promoting books, building relationships is key. Will building these relationships all be free? Not likely, so include things like social media ads, virtual tours, and guest posting in you budget or plan.

Should you rely on friends and family to help drive the buzz about your book? I’ll answer that by saying, it depends on your friends and family. Those that you think will, may not and those that you thing won’t, may be your biggest supporters.  Nevertheless, you probably shouldn’t rely on them solely, they may not have your target market in their reach.

Whether it’s Facebook, Twitter, Instagram, Periscope or whatever social media or combination of them you use, find your target audience and engage with them, before your book is released. Their voice can carry your book to best seller.

Click here for a free copy of my Write & Self-publish chart. It provides the high-level steps you need to write and self-publish your book. I’m currently blogging my way through each step to provide more detail. I invite you to comment and ask any questions you may have on writing and self-publishing your book.

I have written and published six novels.  My latest book entitled Life on Fire, co-written with my sister Karen D. Bradley, was released in June 2015If you are new to writing a book or self-publishing and want to follow along as I share what I’ve learned, either subscribe to receive my blog posts at or request to be added to my  group on Facebook, JB’s Writers Studio where the links to the posts will be shared. The group will also be a place for members to ask questions and share information.

So It Begins

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Eva and her friends are trying to navigate the tricky waters of being single, shacking, married or divorced.

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